I had never heard of this pole before I saw this article today. The pole marks the point that is the furthest inland, thus it is farthest part of Antarctica from any of the oceans. Most interesting thing about this pole is not the fact that this article is talking about only the seventh group of people to reach, but rather the item that marks the spot. This item is a plastic bust of Lenin. This is a symbol of the Russian research station that was used for three weeks back in 1969.
The team that just reached here is not just doing it for thrills, but is also collecting some ice core samples for helping add to the weather data that has already been collected from other ice core sampling sites. Additionally they are adding a automated weather station here.